About

The Client is a large European company that specializes in development and commercialization of AR advertising software.

challenge

The performance of the existing AR and machine learning algorithms in the Client’s software often resulted in visual noise and caused critical errors during video rendering or virtual ad placement. Striving to achieve higher reliability of their products, the Client reached out to VolgoTechnologies, a provider of custom software development services.

Solution

VolgoTechnologies team helped to completely revamp the core technology driving the Client products. Thanks to our developers skills in AR development and machine learning, the Client software now provides frictionless performance while guaranteeing realistic occlusion and high precision of virtual ad placement. Moreover, VolgoTechnologies experience in robust real-time computer graphics/rendering and hardware integrations helped to increase stability of live media playback and widen the range of devices (digital screens and displays), compatible with the Client products.

Staging

Staging the Revamp and 10-Year Support for Advertising Software Powered by AR and Machine Learning involves a comprehensive plan to enhance the software, integrate cutting-edge technologies, and ensure long-term support. Here a structured approach:

Datawarehouse

Dataware House

Desktop Application

Results

With their core technology redesigned and enhanced, the market impact of the Client products increased drastically. Impressed with VolgoTechnologies skills, the Client requested our continuous maintenance and evolution services. The cooperation has lasted for 11 years so far and is still ongoing.

Technologies and Tools

C++, Microsoft Visual Studio 2005, OpenCV.