About

The Client owns several businesses in a number of industries. Omnichannel fashion retail (ecommerce and brick-and-mortar stores) and hospitality are among their focuses.

Challenge

Taking into account multiple businesses, the Client found it challenging to maintain an equally high level of communication across various channels. With their businesses existing separately, the Client looked for one central and feature-rich marketing solution to conduct efficient email campaigns, grow social media presence, and orchestrate on-site events.

Centralized planning and execution of marketing activities. Integration with the consolidated client base of the Client.

Solution

Earlier, VolgoTechnologies had implemented and customized Microsoft Dynamics CRM for the Client. Taking that project as a starting point in the quest for an optimal marketing solution, VolgoTechnologies offered to complement the CRM with its two native apps to centralize marketing activities – Microsoft Dynamics 365 for Marketing and Microsoft Social Engagement. The customer data needed for marketing activities arrived from the data warehouse designed for the Microsoft Dynamics CRM project.

VolgoTechnologies team focused on the three communication channels the Client strived to develop and ensured that the marketing solution covered them all.

Staging

Data Ware House

Data Ware House

Desktop Application

Results

Customized for the Client s business, the implemented Microsoft Dynamics 365 for Marketing and Microsoft Social Engagement delivered exactly the functionality the Client expected. With the apps, the Client encourages their clients to keep in touch via multiple channels. They launch email campaigns relevant to different client segments quickly and effectively. They successfully arrange small gatherings or large-scale events ensuring the highest level of organization. The team members involved dont rely on their memory to share all details with each other – they use Microsoft Dynamics 365 for Marketing as a digital organizer to centralize comprehensive event-related information.

Technologies and Tools

Microsoft Dynamics 365 for Marketing application, Microsoft Social Engagement application