About

The Client is a world leader in semiconductor manufacturing. The company relies on an international distributor network in their sales strategy.

Challenge

The company was present online with a product catalog that supplied end customers with product information and helped them connect to distributors for purchase. Despite being an important marketing channel, the catalog was complicated in administering and lagged behind on modern approaches to content and product management. It was powered by a custom website builder designed about 10 years ago and not updated thoroughly since. Product information was edited in PDF files and directed to the development team for extraction, processing, and upload on the website. There were about 200 templates for over 500K product SKUs, and each had its own information extraction script.

Solution

Experienced in IT consulting, VolgoTechnologies was up for a task. Our consultants reviewed the Clients product and content management workflows and concluded that a decade-old legacy system was more difficult and expensive to upgrade than to migrate to a modern application. Upon the business workflow investigation, we advised on the implementation of two types of data management systems – PIM and CMS. Our team explained to the Client the purpose of each system and the way this technology investment would return to them with operational savings.

Staging

Datawarehouse

Dataware House

Desktop Application

Results

The Client obtained a technology-driven approach to their website management. Based on VolgoTechnologies consulting results, the Client planned to modernize and automate product information and content management workflows. The implementation of Akeneo and Pimcore was introduced as an optimal solution to reduce the development involvement and give the Clients marketing team self-service tools to update product information and website content.

Technologies and Tools

Business workflow investigation, Q&A sessions, technology market research.